Saturday, June 28, 2008

Where new business ideas come from

Hi. I have been thinking about starting a new internet business lately and I think I have come up with a new idea. I wanted to share with you my thought process so that you could see that a new business can come from anywhere.

When I got married in 1993 (15 years already!) I wrote a wedding planner. I sold about 300 copies over the next few years on my own and then it sat on a shelf. I thought perhaps I could sell it on the net.

So, I went to wordtracker (1st step) to see if there was a need for a wedding planner without a lot of competition. I found that there are TONS of wedding planners out there and too much competition to start a new business. So, was I discouraged? No!

Next, I searched all kinds of keywords related to weddings and planning weddings, etc. I found that quite a few people are searching for do it yourself wedding invitations. Now, I love desktop publishing and I actually teach Word to college students, so I know quite a bit about designing documents, merging addresses, etc.

So, now comes the business idea. What about a site that gives away a customizable free wedding invitation that you make yourself? If you want others, you can preview them but then you buy them? Or a manual on how to design and create one with templates included. My bonus item will be my wedding planner! Perfect. I registered the domain "do-it-yourself-wedding-invitations.com and now I am all set. I will be busy for the summer, but development for my new business will start in August or Sept. I am super excited!

So, now you see how something from our past, or a hobby or even a job can turn into a business. What I thought would be my product turned out to be my bonus, but my work skills will help me create a sough-after product in no time!

Good luck finding your next business!

Barb

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